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research-article

Nuclear Communication Campaign in Spain: Basic Nuclear Fusion Course

[+] Author and Article Information
Kevin Fernández-Cosials

Universidad Poltécnica de Madrid, José Gutierrez Abascal 2, 28006 Madrid Spain; Jóvenes Nucleares: Calle Campoamor 17, 28004, Madrid, Spain
kevin.fcosials@upm.es

Alfonso Barbas Espa

Instituto de Fusión Nuclear, José Gutierrez Abascal 2, 28006 Madrid; Jóvenes Nucleares: Calle Campoamor 17, 28004, Madrid, Spain
alfonsobarbas@gmail.com

Jose Garcia Laruelo

Jóvenes Nucleares: Calle Campoamor 17, 28004, Madrid, Spain
jose.garcialaruelo@jovenesnucleares.org

1Corresponding author.

ASME doi:10.1115/1.4042192 History: Received June 19, 2018; Revised November 29, 2018

Abstract

Nuclear energy has created controversy since its conception during the 50's. Arguments against it have been constant through the years until the current state, on which the majority of western societies are against it as seen in recent surveys. Additionally, confidence in science and scientists is also relatively low. It is in this context that Jóvenes Nucleares appeared: an organization created by the Spanish Nuclear Society and formed by young people interested in nuclear energy. One of its main goals was the spreading of nuclear science into society. This was made through lectures at high schools, content creation and enveloping communication campaigns. A critical approach was always taken, trying to separate from the lobby argumentation, and promoting a strong critical thought. In this paper, as an example of a communication campaign, the Basic Course of Nuclear Fusion is presented. This campaign involved creating the informative content, gathering it into a book, the development of a lecture to be delivered in universities or high schools, and a strong advertisement effort through social media and presentations in congresses. This campaign has been possible thanks to voluntary work, being the main cost of the campaign the printing of the book. The early results predict a great support to this new format included into the Jóvenes Nucleares divulgation activities as perceived in the attendance and feedback provided by the audience. With these activities, Jóvenes Nucleares aspires to put another grain of sand towards narrowing the gap between science and society.

Copyright (c) 2018 by ASME
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