...Ian Walter; Philip E. Paré; Jitesh H. Panchal As agile processes are increasingly adopted for product design, and as consumer preferences are rapidly evolving with increasing information available from digital media, there is a need for a demand model that can accommodate the dynamics of product...

...Henk Jan Wassenaar; Wei Chen; Jie Cheng; Agus Sudjianto Our research is motivated by the need for developing an approach to demand modeling that is critical for assessing the profit a product can bring under the decision-based design framework. Even though demand modeling techniques exist in market...