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Keywords: heterogeneous consumer preference
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Journal Articles
Article Type: Research Papers
J. Mech. Des. December 2010, 132(12): 121010.
Published Online: December 7, 2010
...Christopher Hoyle; Wei Chen; Nanxin Wang; Frank S. Koppelman Choice models play a critical role in enterprise-driven design by providing a link between engineering design attributes and customer preferences. However, existing approaches do not sufficiently capture heterogeneous consumer preferences...