Gas turbine blades are equipped with internal cooling channels which are connected by 180 deg bends. Due to combined effects of Coriolis force and centrifugal buoyancy force, the heat transfer increases on the trailing side (pressure side) and decreases on the leading side (suction side) for radially outward flow. The trend in heat transfer is opposite for radially inward flow. This configuration leads to nonuniform blade temperature which in unfavorable for blade lifespan. This paper presents a novel eight-passage serpentine design, where passages are arranged along the chord of the blade, to rectify the negative effects of Coriolis force on heat transfer and is an extension four- and six-passage smooth channel studies conducted by the authors earlier. Transient liquid crystal thermography (TLCT) is carried out for detailed measurement of heat transfer coefficients. Heat transfer experiments were performed for Reynolds numbers between 14,264 and 83,616 under stationary conditions. For experiments under rotation, non-dimensional Rotation number is set as 0.05. Heat transfer enhancement levels of nearly twice the Dittus–Boelter correlation (for developed flow in smooth tubes) are obtained under stationary conditions. Under rotation, it is seen that the heat transfer enhancement levels on the leading and trailing sides are similar to each other and also with the stationary condition. Some differences in heat transfer are observed on local level, when rotation cases are compared against the stationary cases. Numerically predicted flow field is presented to support the experimental findings.